Quantalise specialises in providing leading-edge software for marketing analytics, including marketing mix modelling (MMM) and marketing spend optimisation.
Our software is based on more than 20 years of hands-on experience of delivering consultancy in this field and our objective is better quality marketing analytics, developed more quickly and cheaply. To this end, we aim to provide software that is powerful, yet intuitive and easy to use. And we include full training and support.
The software packages cover econometrics, machine learning, marketing spend optimisation, market structure analysis and price & promotional analysis. All packages are available as an Add-In to Microsoft Excel, with APIs or DLLs also available to support customised implementations.